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Author: MBMAdmin

Learn What Marketing Is and How It Is Used

Marketing is the process of teaching consumers why they should choose your product or service over those of your competitors. If you’re not doing that, then you’re not marketing. The key is finding the right marketing method and messaging to educate and influence your consumers at the right time and place. How Marketing Is Defined […]

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What Is Marketing, Really?

There I was, minding my own business, resting after completion of an amazing content marketing strategy workshop for a client. And someone asked about my opinion on the difference between marketing and branding. I was directed to read this cartoon that defines marketing as “I am a great lover” vs branding which shows the consumer […]

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